Hear what I found out from all the stakeholders points of view. I’ll be covering the promise & perils of “green” packaging next week on 12/8 in my hometown Atlanta, GA at Sustainable Plastic Packaging 2010. .
What happens when well-intentioned green packaging plans go awry? And what can you do to try to prevent such a thing from happening to you? What happened with the SunChips compostable packaging failure?
- Did profits or packaging cause SunChips to pull compostable packaging off the shelves?
- How will this packaging failure impact the company’s product loyalty, branding, profits?
- Lessons to be learned, and applied
by JoAnn Hines, Consultant and Packaging Diva Email me for a special discount code saving you $100 @ packagingdiva@aol.com
Sustainable Plastics Packaging
Image may be NSFW.
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