This week the main packaging news was all about packaging and the
environment. Several stories emerged both pro and con from some major
players. I’ve been following these issues for a while because the answers
and solutions are so murky.
There is no direct path to environmental sustainability in packaging. Even
the Sustainable Packaging Association can’t come to a true definition.
What we can agree on however, is a path on how to move forward.
Its going to take a lot of small steps to create a solution and sometimes
they just won’t work as we anticipate.
Two stores in this weeks news illustrates just how difficult it can be even
if you think you have created a great solution, some times it can backfire.
Consumers are fickle and what appears on the surface to solve a problem
can have hidden consequences.
Facing Criticism, KFC Intros Eco-Friendly Packaging
via Brandweek
Background on this article is that the Dogwood Alliance has generate a
lot of negative buzz around KFC cutting down Southern forests to make
packaging for its fast food. Obviously it’s had an impact since KFC introduced
this new packaging.
WSJ, FastCompany, USAToday, HuffPost, FoxNews all ran stories on
SunChips compostable packaging. My favorite is @ http://usat.ly/9l7ISY
Compostable Packaging
This is a huge story! I only listed a few of the news outlets. So big I’m going to
explain it in more detail at the Sustainable Plastics Packaging Conference in
Atlanta, December 8-9, 2010
Sustainable Plastics Packaging
Check it out but don’t register yet, I’ll have a discount code for my readers.
For more green packaging examples and issues be sure and follow
Is there is an issue you would like to know more about or not sure how
to navigate the muddled waters of product packaging? I can help.
Just drop me a line with your specific question.
For more ways to utilize packaging branding, innovation and marketing
concepts to “connect” with your consumer contact me @
http://packagingdiva.com. You can also subscribe to the complimentary
newsletter ?Packaging News You Can Use? at the same address.
